Below are two videos illustrating what the process is in the fashion industry to make a model look good, and also how it may not even have to be a real life model in order to make a good picture.
Below is an image that I edited myself. The picture on the left is an unedited image of me, the image on the right is my edit on the picture. As you can see I am not a professional and doesn't look as up to standard as a professionals edit would, but this illustrates how much work goes into each edit.
Firstly I edited the eyes, lips, and hair using the brush tool and overlaying the layer in which I was changing the colour on. I then airbrushed my face and neck to get and even tone. I then took it a step further and removed flaws in my skin (such as moles), using the spot healing tool. Finally i tanned my skin more so I didn't look so pale using the adjustments tool in the image drop down menu.
Firstly I edited the eyes, lips, and hair using the brush tool and overlaying the layer in which I was changing the colour on. I then airbrushed my face and neck to get and even tone. I then took it a step further and removed flaws in my skin (such as moles), using the spot healing tool. Finally i tanned my skin more so I didn't look so pale using the adjustments tool in the image drop down menu.
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| Original Image |
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| Edited Image |
In the fashion industry, models have to look tall, thin and have what is classed as 'beautiful features', such as straight white teeth, high cheek bones and big bright eyes. However, models are not perfect so once a photo shoot has taken place, it is then edited to make the models features more like this cliché. Most people are against the look of models in images and this has raised issues in the media due to the pressure of looking like these models. I feel that the videos I have posted have allowed the public to realise that even models need editing. So why as a business do we edit our models? Well, I feel that this is due to the idea of clothes looking better on an elongated model. As a fashion student I agree with this, in order to sell garments, they need to be shown on a tall model, this doesn't have to pressure people to look that way, it just a business choice. The choice of model is a tool of marketing to show the garment in its best light, this image does not have to reflect the everyday customer.
I feel that photoshop is a great tool for making this possible and is used daily in the fashion business.
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