Thursday, 20 March 2014

Swing Tag Analysis


Here is a swing tag from a garment I brought online. The store is called Evita. 
I feel that this swing tag is very effective as there is minor detailing and is not to busy to the eye. Although using contrast colours this allows the attention of the target audience to see it. The font used on this swing tag suits the theme that it is trying to portray and I like the effect of adding detail in the background in a gloss finish to make a contrast with the matt tag.


This BIBA tag I feel is very successful. This is because of the gloss finish of the gold detailing (making a contrast to the black background) and the font of the text (as I feel that this adds to the theme that they are trying to portray). However I feel that it may be a bit busy to the eye and to change it I would change the finishing from gloss to matt, as this adds shine to the swing tag to add detailing when the contrast in colour already does this effectively. 


Overall both tags are beautiful and very strong. They share similar qualities such as the shape and the gloss finishing in some details and personally have used some of the ideas used above to inspire my own swing tag.

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